POLI 270 - Rhetoric of Campaigns and Election

The course examines the range of persuasive language strategies and symbol use in Presidential or congressional elections. Students design a comprehensive communication plan for a real candidate running for office. Students produce campaign rhetoric such as prospectus for institutional donors, press releases, direct mail appeals, bumper stickers, scripts for radio/television ads, scripts for fundraising phone banks, and a candidate stump speech. Alternate years. (4 Credits)